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Privacy Policy

Sam Labs Ltd takes your privacy very seriously. Ultimately, we will never give/sell your private information to other companies. By using our website located at www.samlabs.com, our coding platform located at studio.samlabs.com, or the SAM Labs app downloaded from www.samlabs.com/app or any other app store or platform, you consent to our Privacy Policy and agree that the data you provide to us is accurate. Sam Labs Ltd will never disclose your personal information to other parties without first seeking your permission. If you have any questions in relation to this policy or would like to access, amend or delete any information please do email us. This policy is subject to reviews and may be updated form time to time. By accepting the terms of this policy user agrees to check on a regular basis for any updates by entering https://samlabs.com/us/privacy-policy/ or emailing us at privacy@samlabs.com

Who We Are

Sam Labs Ltd has created this Privacy Policy to illustrate our firm commitment to protecting your personal information. The following discloses our information gathering and collecting practices relating to our website located at www.samlabs.com, our coding platform located at studio.samlabs.com, the SAM Space app downloaded from www.samlabs.com/app or any other services that may be made available from time to time to users (“services”). If you do not agree to the Privacy Policy, please do not use the services. This Privacy Policy is supplemental to our Terms of Use. This policy is applicable to all SAM Labs subsidiaries including Sam Labs Inc. 

Using Our Services

It is possible to use limited versions of our services without providing any personal or individually identifiable information. In order to use our full services, there are certain pieces of personally identifiable information and data that we require for the explicit purpose of delivering those services to you. Additionally, there are times when you may choose to give us personally identifiable information. For example, you may make purchases, receive emails from us, and participate in discussions. When you do this, we will collect information from you to register you, process your purchases and payments, and send goods to you, as necessary.

The Information We Collect

Sam Labs Ltd will collect personally identifiable information that you voluntarily provide us with, as well as product-usage data and location-based information, which is set out below. “Personal Data” means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Information You Provide To Us

Personally identifiable information which you will voluntarily provide us with may include your email address, name, postal address, telephone numbers, credit card details, shipping and billing addresses, school name, and other information that you may provide voluntarily. We collect this information to enable us to:

  1. Open, maintain and administer user accounts;
  2. Provide you with information about the services;
  3. Tell you about products and services;
  4. Notify you about new features available through the services;
  5. Respond to your requests for information;
  6. Process online purchases and payments;
  7. Send you products you order;
  8. Filter the products and information we offer; and
  9. Analyse and Improve our services.

Sam Labs Ltd will use the personally identifiable information we collect to provide you with specific information and services that you request, and with additional information and services that may be of interest to you. By providing your personally identifiable information, you fully understand and consent to the gathering and processing of this information. To help protect your privacy and security, we will take reasonable steps to verify your identity, such as requiring a username and password before granting access to your data. While Sam Labs Ltd strives to protect our user’s personal information and privacy, we cannot guarantee the security of any information you disclose online.

Product-Usage Data

If you use our coding platform located at studio.samlabs.com, or download the SAM Labs App, we will collect product-usage data, including time spent on the app, number of projects created, number of logins, etc. Additionally, across all services, we will be collecting technical information, including the type of mobile device you use, a unique device identifier (for example, your Device’s IMEI number, the MAC address of the Device’s wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use and time zone setting.

Location-Based Information

Sam Labs Ltd may collect information relating to your general location based on information you manually provide, and the IP address of your computer. Sam Labs Ltd may collect data to verify the information you provide manually and to provide you with location-based content. We may associate personally identifiable information with location-based information for our internal use and to improve your experience with the services. We collect this information to enable us to:

  1. Improve the quality of experience when you interact with our Site and Services;
  2. Understand you and your preferences to enhance your experience and enjoyment using our Services;
  3. Derive information about the demographics that use our Services;
  4. Protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

Sharing Your Personal Information:

With Third Parties

Sam Labs Ltd will not release any personally identifiable information to third parties without your consent. All information you provide us is stored on secure servers. You can obtain the list of currently used servers by emailing us at: privacy@samlabs.com .  Sam Labs Ltd will not release any personally identifiable information to third parties without your consent unless it is required for contractual obligation, for example: we will share your personal data with third parties who are required to fulfill our contractual commitments to you in connection with your orders, such as couriers and suppliers.

In Connection With A Business Transfer

If Sam Labs Ltd is bought, sold, or otherwise transferred, it is possible that customer information may be shared. Sam Labs Ltd will seek appropriate protection for information in such circumstances.

We may provide our partners with anonymised and aggregated information about our users (for example, we may inform them that 500 men aged under 30 have used the App on any given day). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience. 

Protection Of Your Personal Information

Sam Labs Ltd uses industry-standard security techniques to help protect the personal information that we collect from you on website located at www.samlabs.com, our coding platform located at studio.samlabs.com, or any other app store or platform. Despite these reasonable precautions, we do not guarantee that information transmitted through the internet is secure, or that such transmissions will be free from delay, interruption, or error. We also do not guarantee that the information will remain secure against theft or misuse.

The data that we collect from you may be transferred to, and stored on, servers at a destination outside the European Economic Area (EEA). These servers may be engaged in the fulfilment of your request, order or reservation, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Hyperlinks And Referrals

Other websites accessible through the services (for example, through hyperlinks or advertisements) have their own privacy policies and data collection. Please consult their terms and conditions and privacy policies prior to use. Sam Labs Ltd is not responsible or liable for the privacy practices of third parties, or for the availability or reliability of the services they may provide, under any circumstances whatsoever.


The website located at www.samlabs.com, our coding platform located at studio.samlabs.com, and the SAM Labs app downloaded from www.samlabs.com/app or any other app store or platform, are intended for users of all ages, specifically teachers and their students. We have specifically written a privacy notice regarding the protection of children’s data found at https://samlabs.com/us/child-privacy-policy/.


A cookie is a string of information which a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Sam Labs Ltd uses cookies to help Sam Labs Ltd identify and track visitors, their usage of the website, our coding platforms, and their website access preferences. Customers who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the website (www.samlabs.com) with the drawback that certain features of Sam Labs Ltd’s website may not function properly without the aid of cookies. Users that do not consent to cookies are not able to use or coding platforms on studio.samlabs.com.

Security And Enforcement

Sam Labs Ltd will take reasonable precautions to protect personal information in its possession from loss, misuse and unauthorised access, disclosure, alteration and destruction, and it will conduct compliance audits of its relevant privacy practices to verify adherence to this Privacy Policy. We cannot guarantee, in every instance, the security of the personal information you provide through the services.


The Personal Data we obtain from you and your Users (including, without limitation, Client Data) may be moved to and stored at a destination within the European Economic Area (“EEA”) including the UK. Staff members operating within the EEA and UK who work for or on behalf of us may process this information. Such staff members may, among other things, be involved in the processing of payment details, the provision of support services and the delivery of your and your Users’ request(s) for us to provide the Service.

Without limiting the foregoing, you agree that Personal Data we obtain from you and your Users (including, without limitation, Client Data) may be processed by our service providers based in countries outside of the EEA for the purposes of providing you with the Service. Where personal information is transferred from the UK to a country that has not received an adequacy decision by the UK Secretary of State, we will ensure that adequate safeguards are put in place to facilitate such transfers, such as the UK International Data Transfer Agreement (IDTA).  For further information on, or a copy of, the adequate safeguards adopted by us for the international transfer of Personal Data, please email privacy@samlabs.com.

We store the Personal Data you and your Users provide us with on our secure servers. In the event of us giving you or your Users (or you/they choosing) a password which grants you/them access to specific areas within our Website or Service, it remains your/their responsibility to maintain the confidentiality of this password. This includes the responsibility to refrain from sharing your/their password with other parties.

As the transmission of data via the Internet cannot be assumed completely secure, we cannot guarantee the security of any of your or your Users’ data transmitted to our Website or Service; you are therefore responsible for any risk associated with such transmission. We will however at all times take all reasonable steps to ensure the transmission of your and your Users’ data is executed as securely as possible, and upon receipt of your/their data we will continue at all times to enforce strict security procedures and features in an attempt to prevent any unauthorised access.


You retain the right to request us to refrain from processing your data for the purposes of marketing. To exercise such right, you may reply to any information we send you, detailing your request that we refrain from sending any marketing correspondence, or you can exercise this same right by contacting us electronically via email at privacy@samlabs.com. If at any time we intend to use your data for such marketing purposes however, it is standard practice for us to make you aware in advance of collecting such data.

We may at times provide links on our Website to third party websites, including without limitation those owned or managed by our partner networks, affiliates or advertisers. These websites have separate privacy policies, and we, therefore, cannot accept any responsibility for the content. As such, choosing to follow these links is a choice you make at your own risk, and we advise that you check these websites’ individual privacy policies before submitting any personal data.

You retain at all times the right to access/amend/delete any Personal Data we hold about you or to exercise your right of data portability or to object to, or restrict, the purposes for which your Personal Data is processed on certain grounds. You may exercise this right by making a request in accordance with Data Protection Laws, by emailing privacy@samlabs.com. You may also lodge a complaint with the UK data protection regulator, the Information Commissioner should you be dissatisfied with the way that we handle your Personal Data.

You undertake to notify your Users of this privacy policy and of their rights under the Data Protection Law. We will provide you with reasonable assistance to enable you to comply and respond to a request, query or complaint from a User in relation to their Personal Data.


We will keep your and your Users’ Personal Data for the duration of the Service and in accordance with your instructions, for a reasonable period of time for internal uses only, or for such periods as may be required by law.

Changes To This Policy

Sam Labs Ltd may revise these terms at any time by amending this page. Please check this page from time to time to take notice of any changes we made, as they are binding on you.

Effective Date

This Privacy Policy is effective as of 1st May 2015. Sam Labs Ltd reserves the right to change this Privacy Policy at any time.

Contact Us

It is important for Sam Labs Ltd to know what visitors have to say about our services. To contact us with your questions or comments please email us at info@samlabs.com.